One product thread connects design, build, launch, and early growth decisions.
Eduardo · 2026
Eduardo Muth Martínez · Build Deliberately · 2026
Primary project path
Get the consumer app into customers' hands.
For founders with a clear consumer wedge who need the app, onboarding, launch site, store path, and first learning loop to launch together.
How the work runs
Scope stays tied to the customer wedge, onboarding moment, launch page, store path, and first learning loop.
The first version stays narrow enough to ship, explain, and learn from.
Price / engagement
Primary project path
I scope the project after a fit call. This path covers the customer wedge, app flow, onboarding, offer page, App Store handoff, and first learning loop.
Next step
From first call to working plan.
Bring the customer wedge, current product state, constraints, and reason to build now. We use the first call to decide what should ship first.
1
Continue to Clueless Creations
I run app builds through Clueless Creations. That is where we define launch scope.
2
Bring the wedge and current state
Who the app is for, what already exists, what has to launch first, timeline, platform assumptions, and the business reason to build now.
3
Scope the launch system
If there is fit, the scope covers product, app path, onboarding, launch page, App Store handoff, and first 90-day learning loop.
Outcomes
You leave with one launch system that connects the app, onboarding, site, store handoff, and learning loop.
A customer wedge narrow enough to build, explain, and test with real users.
A first app path with onboarding tied to the moment the buyer cares.
A launch story, site, and store handoff that help people understand and try the product.
Included
You know what I will deliver.
Customer wedge and launch scope
Mobile UX and onboarding map
Build path and implementation plan
Launch page and conversion copy
App Store submission handoff
First 90-day learning loop
Fit
Check the fit before we start.
Good fit
You are building a consumer app, DTC companion, or mobile-first service.
You need product, brand, onboarding, and launch decisions made together.
You care more about a sharp first wedge than a bloated feature list.
Poor fit
You only need a generic website.
You want a large agency team with separate specialists for every step.
You need enterprise procurement before any useful work can start.
B2C App Launch FAQ
Questions before you book.
What is the B2C App Launch offer?
It is a project-based launch engagement for founders who need the consumer app, onboarding flow, launch site, App Store path, and first growth loop to move together.
Is pricing upfront?
No fixed public price yet. The $500 audit is fixed because it is a contained diagnosis. App launch work depends on product state, platform, store path, launch assets, and how much already exists, so it is scoped after a fit call.
Is this only for iOS?
No. The core is mobile-first product work. The exact stack depends on the product, timeline, and distribution path.
Where does this fit relative to Clueless Creations?
I run app builds through Clueless Creations. Start here to check fit, then continue there to scope the build.