2024–present · Founder & Builder
Clueless Clothing
Consumer app built from brand to mobile app, backend, subscription pricing, and growth loops. 3,000+ users. $9.99/mo or $69/yr.
- 3,000+ users
- Subscription business
- Zero paid marketing
Eduardo · 2026
Eduardo Muth Martínez · Build Deliberately · 2026
Eduardo Muth Martínez · Build Deliberately
Get the consumer app into customers' hands, or recover time from the AI workflow.
Product scope, mobile build, onboarding, launch site, store path, and practical AI workflows handled with one operating brain.
Early apps usually stall when product, brand, onboarding, App Store work, and growth are treated like separate jobs. I make those decisions together so the first version can actually reach users. When the problem is AI, I start with one recurring workflow that should stop stealing hours.
About
Chicago · One-person studio
I help founders turn a sharp customer wedge into a shipped app.
I work best when the first version has to be built, launched, and learned from without five disconnected handoffs.
Clueless Creations is the app launch path for founders who need the product, app, onboarding, launch site, and first growth loop to move together.
The AI Workflow Audit is separate. It is for teams using Claude, ChatGPT, Claude Code, Codex, or agents, but still losing time to rewrites, manual cleanup, weak context, stale examples, or review confusion.
Pick your starting point
Start from the problem you actually came with.
Pick the moment you are in. App work starts with launch scope. AI work starts with one recurring workflow that should save time. Monthly support starts when work is already moving but needs sharper decisions and implementation review.
Primary project path
Launch the consumer app.
Scoped after a fit call. Best when the work is the full launch system: customer wedge, app path, onboarding, offer page, App Store handoff, and first learning loop.
Read the offer →$500 / 60-minute audit
Recover time from one AI workflow.
Fixed price, fixed session. Best when one recurring workflow should plausibly recover 5+ hours a week, but the current setup still creates rewrites, reprompting, manual cleanup, or review confusion.
Read the offer →Monthly operating support
Keep product and AI work moving.
Scoped after an intro call around cadence, async review, and decision depth. Best when active AI, product, or launch work needs steady senior judgment and shipped follow-through.
Read the offer →Selected work · 2024–2026
What I've shipped.
Apps and launch systems I built from product decisions, UX, store path, and operating loop into public proof.
2026 · Founder & Builder
Ocho — Weekly Goal Ritual
iOS productivity app that turns long-term goals into a weekly Goal Stack and three concrete domino actions.
- Goal Stack UX
- Weekly planning ritual
- Clueless Creations LLC
2026 · Founder & Builder
Banded — IELTS Vocabulary
iOS flashcard app for IELTS test prep. Spaced repetition, offline-first, $12.99 lifetime unlock.
- Offline-first
- Spaced repetition
- $12.99 lifetime unlock
2025–present · Founder
Clueless Creations
App launch studio for founders who need product, launch site, and operating plan moving together.
- B2C app launch
- Launch sites
- Operating plans
Where I've been operating
Ten years shipping products at scale.
Sep 2021 – present · Chicago
Expedia Group
AI adoption and content quality systems inside a large travel business, where AI output has to survive real review paths, cross-team ownership, and operating constraints.
Jan 2024 – present · Remote (parallel)
Clueless Clothing — Founder & Builder
Built a consumer app from zero through research, UX, backend, subscription pricing, and growth loops. 3,000+ users with zero marketing budget. $9.99/mo or $69/yr.
2025 – present · Remote (parallel)
Clueless Creations — Founder
App launch studio for founders who need the product, launch site, and operating plan to move together.
Jul 2020 – Sep 2021 · Chicago
LocusView Solutions — Solution Architect / Technical PM
End-to-end delivery of enterprise platform implementations. Primary technical interface between product, engineering, and client stakeholders. Drove partner enablement programs that accelerated adoption.
Mar 2016 – Jul 2020 · Chicago
Silverware POS — Senior Technical PM
Managed an enterprise implementations portfolio from requirements through deployment. Surfaced field-identified gaps to inform product roadmap; drove adoption of new platform capabilities.
MS Technology Leadership (Purdue) · BS Cybersecurity (WGU) · PMP · ITIL Foundation
How pricing works
Know the first step before a call.
Know whether the next move is a scope call, paid audit, or monthly support intro.
B2C App Launch
Primary project path
Scoped after a fit call. Best when the work is the full launch system: customer wedge, app path, onboarding, offer page, App Store handoff, and first learning loop.
Read the scope →AI Workflow Audit
$500 / 60-minute audit
Fixed price, fixed session. Best when one recurring workflow should plausibly recover 5+ hours a week, but the current setup still creates rewrites, reprompting, manual cleanup, or review confusion.
Read the scope →AI & Product Operating Support
Monthly operating support
Scoped after an intro call around cadence, async review, and decision depth. Best when active AI, product, or launch work needs steady senior judgment and shipped follow-through.
Read the scope →Exploring a full-time leadership or co-founder seat? Send that through the hiring path →
Questions before booking
Questions that usually block booking.
What does Eduardo help with?
The primary offer is B2C and mobile app launch work: product scope, onboarding, launch site, store path, and first growth loop. The separate AI Workflow Audit is for teams whose immediate problem is lost time and weak output from tools like Claude, ChatGPT, Claude Code, or Codex.
Available for hire right now?
Yes — open to one client engagement. Next slot is Q2 2026 with roughly six weeks of notice on contract work. Calendar still has 15-minute intros if timing does not line up.
What's the typical engagement?
Three work paths. B2C App Launch is project-based and scoped after a fit call. AI Workflow Audit is a fixed $500 / 60-minute working session with a written action plan in 48 hours. AI & Product Operating Support is monthly support scoped after an intro call.
Is this AI consulting?
Yes, if consulting means fixing the workflow around the tool. The work is context, examples, review gates, and approval rules. If AI output is weak, the fix is usually defining what good looks like before more work gets published.
Why do you ship in a week when other agencies take six months?
Most agencies hand off between designer, brand, dev, and growth. Each handoff costs days. I don't hand off — same builder from scoping to App Store. Prerequisites have to be ready before kickoff (Apple Developer account, domain, cloud), otherwise the timeline slips. That's the trade.
How do projects start?
Pick the relevant offer page, then book from there. First call is scoping: what you're building, what's already shipped, what the deadline looks like. If there's a fit, scope of work goes out within a week.
How fast can you actually ship?
Same-day: landing site, brand, design files, business roadmap. Within a week: App Store submission for the iOS app — preconditions allowing (Apple Developer account, domain, Cloudflare). The window after that is for iteration, not for getting started.
Do you still focus on B2C and mobile?
Yes. Mobile and consumer-product work remain the core. The AI workflow path exists for teams that do not need an app yet, but do need their AI use to save time and improve quality.
Ready to make it concrete?
Start with the bottleneck, then make the work concrete.
Start the B2C app path →AI workflow help and monthly support are linked above.
Or email directly: [email protected]